Experience

As Principal UX Architect, I researched user goals, objective processes, design operations management, and information structures for local clients in the technical recruiting industry. I was curious about the specific challenges faced by recruiters, leading to the development of solutions that improved efficiency and user satisfaction. I developed concepts and interactive prototypes for mobile and desktop applications tailored to industry-specific needs.

Contract. As a Senior UX Architect, I led the development of a comprehensive Design System for TransUnion. My curiosity about user interactions with various UI elements fueled the creation of an intuitive and accessible system. My work included creating user interface elements for various web-based applications, such as audience profile builders and data dashboards. I defined the UX process, design operations management, provided design leadership, advised the development team, gathered requirements, and coordinated with client design leadership. I also created UI components in Figma for delivery via Chromatic/Storybook. 

I guided the inclusion of components and templates into the TransUnion Content Management System (CMS, and developed Information Architecture for new components and supporting content. Additionally, I established accessibility guidelines and documentation to ensure best practices for designers and developers.

Contract. As a Senior UX Architect, I led the design and implementation of a streamlined onboarding, booking, and management system for shipping from factories in China to Amazon fulfillment centers in the US and Europe. My responsibilities included conducting user research, creating user flows, wireframes, and interactive prototypes, for both desktop and mobile devices, and ensuring efficient design processes and team collaboration. I also validated user personas, journey maps, and usability test reports. I worked closely with stakeholders to integrate accessible design principles into the development process.

Contract. In my role as UX Product Design Manager, I spearheaded the development of new digital product features for Walmart’s internal business tools, optimizing both responsive web and iOS applications, creating process and user flows, wireframes, mid-fidelity mockups for design reviews and usability testing, and high fidelity prototypes for delivery to development. 

My focus was on delivering high-quality design solutions that met user needs and business goals. 

Contract. I managed application design projects for Salesforce clients, including Cisco and Ecolab. This involved creating field service management tools for mobile devices and overhauling the customer experience for contract renewals. I developed and validated User interviews, Ethnographic research, Usability testing. Created Personas, User Journey Map. Conducted and compiled Heuristic Evaluation, Process flows, Information Architecture, Wireflows, Wireframes, Mockups, Prototypes. 

Conducted Usability Testing, A/B Testing, as well as Handoff Documentation.

As a Senior UX Architect, I led the design and implementation of a streamlined onboarding, booking, and management system for shipping from factories in China to Amazon fulfillment centers in the US and Europe. My responsibilities included conducting user research, creating user flows, wireframes, and interactive prototypes, for both desktop and mobile devices, and ensuring efficient design processes and team collaboration. I also validated user personas, journey maps, and usability test reports. I worked closely with stakeholders to integrate accessible design principles into the development process.

I served as Lead UX Designer for financial center applications, managing design operations for the project, overseeing the entire UX lifecycle for money movement functionalities on desktop and mobile iOS: SME interviews, heuristic evaluation, gap analysis, Information architecture, heuristic evaluation, creating process and user flows, wireframes, mid-fidelity mockups for design reviews and usability testing, and high fidelity prototypes for delivery to development. Created and conducted Style Guides, Usability Testing, A/B Testing Results, Design System intake, drafted Accessibility guidelines, and created Handoff Documentation. 

My role involved collaborating with stakeholders to establish design standards and ensuring compliance with accessibility guidelines, including WCAG and Section 508.

I focused on accessibility and regulatory compliance for Cerner’s design system. My responsibilities included writing VPATs for Section 508 compliance, performing accessibility audits, creating process and user flows, wireframes, prototypes, and accessibility and usability test reports. I also consulted on CMS migrations to platforms like Magento and Sitecore.

Served as the primary point of contact in the CDO (Central Design Office) Bank Storefront team for business partners and stakeholders to define the business and design requirements for complex credit card, checking account, and lending projects in a SAFe (Scaled Agile Framework for Enterprise) framework. 

Facilitated the alignment of stakeholders across projects, teams, and functions and guided approvals with cross-functional partners and stakeholders. 

Managed design research contributes to the creation of design solutions for desktop and mobile devices, by applying advanced knowledge of human-centered design processes and methodologies. 

I oversaw design solutions through appropriate quality and compliance controls and checkpoints and contributed to the development or continuous improvement of design processes, procedures, and standards while updating guidelines to optimize organizational performance in the delivery of business value to members and employees. 

I served as a mentor to peer producers and oversaw the efforts of less experienced UX design team members.

I provided UX architecture, product management, and design operations management services across various client projects. My work involved using tools like Sketch and Figma to deliver high-quality design solutions, such as process and user flows, wireframes, designs for usability testing, and high fidelity prototypes, for responsive desktop and Mobile UI/UX Design, ensuring effective communication with clients and stakeholders.

I led client engagements and managed a team of Seilevel consultants applying Seilevel's requirements methodology and processes by creating visual models and managing project budgets and timelines to deliver a new revolving credit platform.: 

• Managed project budget, timeline, and deliverables 
• Performed data analysis, use case analysis, and business process mapping to identify and quantify inefficiencies which can be improved through automation 
• Connected functional and technical requirements to business requirements 
• Wrote software requirements for Agile projects 
• Created and validated visual models to derive comprehensive requirements 
• Built relationships with stakeholders to facilitate clear communication 

I handled requirements gathering, product design, and user experience research for D&B SaaS applications, including a new business attribute lookup tool and a related search engine. My role involved creating and validating design deliverables, including user personas, wireframes, and accessibility test reports.

I led a UX design team to create concepts for a state-of-the-art fitness app for iOS and Android. My work included user research and delivering comprehensive design assets such as user flows, application maps, and style guides.

I focused on user research, requirements gathering, and design iterations for Salesforce technology platforms. My role included creating design solutions for desktop and mobile interfaces within an Agile process.

I conducted a comprehensive analysis and redesign of Lululemon's online purchasing process. My responsibilities included detailed heuristic evaluations, A/B testing, and creating user personas, wireframes, and accessibility test reports: 

• Detailed analytics (Adobe Analytics) evaluation of the entire e-commerce process and subsequent business strategy recommendations 
• A detailed, 80+ point heuristic examination of the checkout process with immediate recommendations for increased performance 
• Formulation of A/B and Multivariant tests to identify checkout performance problems 
• Planning and execution of User Research studies 
• Interpretation of and design solutions based on outside e-commerce case studies 
• Detailed design specification for desktop and Mobile UI/UX Design 
• Mentoring junior designers and e-commerce team members 
• Analysis and Empirical Design - I identified an online retail revenue shortfall in the mobile channel of $216 million, which accounted for 26% of total online revenue despite a 42% more visitors in that channel. I carried out heuristic analysis and a comprehensive A-B test regimen for the online purchase process, resulting in online revenues were up 45% for the year.

Designed solutions for new tools, site features, micro-sites, and graphics based on existing design standards for a new unified insurance platform for desktop and Mobile Design: 

• Worked with developers to fine-tune the CSS to match both the existing visual and interaction standards. 
• Translated user requirements and complex business problems into highly usable designs in partnership with both internal and external stakeholders. 
• Designed enterprise application UI/UX using a well-developed set of visual standards.    
• Worked collaboratively and independently, taking the UI/UX standards guide and extending it to cover mobile interfaces. 
• Collaborated with business, IT, and Usability to ensure that the designs fit the technical specifications, conformed to brand standards, met business goals, and delivered a best-in-class user experience.    
• Planned, tested, and implemented best practices for W3C WCAG and ADA Section 508 accessibility standards, advocating for other related concerns, particularly cognitive, as well as the new Twenty-First Century Communications and Video Accessibility Act standards.

I played a pivotal role in crafting user experiences (UX) for Alaska Airlines across all digital touchpoints, including websites, dashboards, call centers, loyalty programs, mobile apps, Mobile UI/UX Design and self-service platforms. My responsibilities encompassed interaction design, information architecture, accessibility, usability, and competitive research:

• Building a Cohesive UX Team: I fostered a collaborative design culture at Alaska Airlines, integrating designers across all digital channels to work seamlessly towards a common goal. This emphasis on collaboration helped establish a strong and unified UX team. 
• Key Achievements: 
• Industry-Leading Accessibility: I spearheaded the implementation of best practices for W3C WCAG 2.0 and ADA Section 508 accessibility standards, making Alaska Airlines the first airline to achieve WCAG 2.0 compliance on schedule. 
• Comprehensive User Specifications: I developed user specifications, including workflows, process diagrams, wireframes, and high-fidelity mockups, ensuring clear communication of user interactions across all platforms. 
• Strategic Information Architecture: Through in-depth analysis of user needs and target audience, I planned information architecture, envisioning effective information structures, features, and functionalities. 
• Agile Champion: I actively embraced Agile methodologies, utilizing tools like Wikis, Mantis, Confluence/Jira, Kanban, and lean design documentation for efficient project management. 
• Continuous Learning: My dedication to continuous learning ensured I remained at the forefront of UX design by seeking out opportunities to further develop my skillset. 

I led cross-channel design efforts for T-Mobile, creating wireframes and aligning UX across user roles for desktop and Mobile UI/UX Design. My role involved gathering requirements, performing gap analysis, and ensuring a consistent user experience.

I drove the interaction design, design operations management, and visual identity of web, desktop, and mobile applications for front-office businesses, including Sales and Trading. I collaborated with business stakeholders, clients, and development teams to define, conceptualize, and validate user experiences for internal and external users. I actively communicated a vision to enhance the user experience of Goldman Sachs applications and established UI standards to ensure consistency across business units:

• Designed UX for data-intensive and transaction-oriented applications, including data visualization dashboards and trading platforms. 
• Applied user-centered design processes and methodologies, facilitated Design Sprints, and led other design workshops. 
• Advocated for and implemented W3C WCAG 2.0 Accessibility Standards, adhering to US and UK Government accessibility guidelines. 
• Leveraged my domain expertise in the financial sector and ensured strong information design. 
• Developed interactive applications for responsive web, tablet, and Mobile Design platforms, ensuring high user adoption. 
• Managed product definition and project management, and created data visualizations, visual designs, flows, wireframes, interaction designs, and concept animations.

I led the complete UX lifecycle for various projects across multiple business sectors, including Metro UI interfaces, dashboards, mobile design, and tablet designs, and custom applications. My work spanned desktop, tablet, and mobile platforms, and included kiosks for point-of-sale, industrial information management, and emerging technologies. Notable projects included: 

• Working with clients such as RIM/BlackBerry, Audi, Compare-the-Market, and HM Cabinet Office. 
• Leading teams or projects in all instances, from concept through execution. 

As a Consulting User Experience Architect, I led the UX component of software development projects for leading banks, hedge funds, and exchanges. I managed the full UX lifecycle, including requirements gathering, user research, concept exploration, and final testing. My projects typically followed Agile methodologies and focused on lean processes, favoring sketching over digital wireframing when appropriate. 

Key responsibilities included: 

• Leading UX design for various asset classes and ensuring the delivery of comprehensive UX solutions for desktop, tablet, and Mobile UI/UX Design. 
• Full Product Design UX lifecycle for the creation of single dealer platforms; bonds and equities search, valuation and trading application; and commodities trading space search engine and unified analysis and trading platform. 
• Mentoring junior staff and conducting internal workshops on UX methods and techniques. 
• Understanding and working with current-generation technology stacks, including Silverlight, Flex, Ajax, and HTML5. 
• Handling telephone interviews and hiring recommendations for the UX department. 

Information Architect and User Experience Designer responsible for leading the design and project management for various clients including all aspects of research, strategy, and testing. Deliverables include taxonomies, user personas, site structures, workflows, functional specifications, wireframes, prototypes, templates and finished code and graphic elements. Resulting outcomes include Transactional websites, Marketing and Promotional websites, CMS driven Intranet/Extranet sites, eCommerce and Transaction systems, eLearning and adaptive Education processes, Online Applications, Corporate Communications websites, and online experiences for Mobile devices.  

• Clients include: Blue Duck Education Ltd. (MangaHigh.com), Phorm, Emap, Diageo, Baileys, Hertz, Shell Oil, Kelloggs, Sony Ericsson, Powerade, the Times, London Business School, RBS, BAA, Unilever, Transport for London, BBC Worldwide, Compass Group UK, Alliance and Leicester, Disney/Pixar, Future Publishing, GCap Media, Nintendo, and Marks & Spencer Plc.  
• Agencies: Chemistry Digital, Iris Digital, Wolff Olins. 

Responsible for all creative aspects of Microsoft's development of new online and desktop applications for the advertising industry. This included strategic information architecture for websites, workflow analysis and design, graphical mock-ups, rapid prototyping using HTML and CSS, proof of concept design development, early usability and functionality testing, and then the creation of detailed design specifications and human interaction guidelines. This involved working with a diverse team across many disciplines in order to research improved workflows, presenting ongoing iterations of design solutions, and working with the development team to ensure my design was represented in the final product. 

As a Senior UX Architect, I led the design and implementation of a streamlined onboarding, booking, and management system for shipping from factories in China to Amazon fulfillment centers in the US and Europe. My responsibilities included conducting user research, creating user flows, wireframes, and interactive prototypes, for both desktop and mobile devices, and ensuring efficient design processes and team collaboration. I also validated user personas, journey maps, and usability test reports. I worked closely with stakeholders to integrate accessible design principles into the development process.

As a Senior UX Architect, I led the design and implementation of a streamlined onboarding, booking, and management system for shipping from factories in China to Amazon fulfillment centers in the US and Europe. My responsibilities included conducting user research, creating user flows, wireframes, and interactive prototypes, for both desktop and mobile devices, and ensuring efficient design processes and team collaboration. I also validated user personas, journey maps, and usability test reports. I worked closely with stakeholders to integrate accessible design principles into the development process.

Efforts: Complete redesign in both architecture and visual design of North Florida’s most visited tourist information portal site. Conducted small group (5-9) focus and usability tests to determine best architecture, navigation and visual cues for increasing click-through to client websites from our portal.  

• Accomplishments: Increases in traffic to site due to a program of SEO efforts (20+% over first year), Click-through rate exceeded a 60% increase, resulting in a very successful new advertising program on the site that increases revenues for the company 42% that year.  
• Deliverables: Sitemaps; Page Wireframes; Search function taxonomy.  

Complete redesign of site architecture; ongoing redesign of site navigation for User Centered Design. Development and evaluation of proposed site redesign based on standards for accessibility and usability: World Wide Web Consortium (W3C)'s Web Accessibility Initiative (WAI -1); Cabinet Office Guidelines for government websites; Directgov accessibility and usability standards. 

Accomplishments:  

• Advised Ministry of Agriculture/Ministry of Defence representatives on Information Design for the purposes of undistorted presentation of statistical information to the Cabinet regarding the Hoof and Mouth Crisis;  
• Created successfully compliant redesign plan to be executed by contractor (IBM);  
• Universal access to information sets delivered through Adobe PDF format (ONS was at the time the single largest licensee of Acrobat);  
• Customer experience path researched for personas based on common citizens;  
• Outlined requirements for in depth usability testing at Flow Interactive; and  
• Developed guidelines for standards of Information Design based on Tufte.

Interaction Designer and Art Director. Responsible for the design and project management of a myriad of projects including all aspects of print, multi-media, websites and exhibition design.  

Design work included:  

• Examination and development of the corporate identity  
• Creation and development of financial products brand identities  
• Development, design and implementation of a strategic advertising campaign  
• Re-design of the corporate website and intranet site, including site Information Architecture  
• Design implementation of electronic trading assets, User Interface design, and Documentation design.